Tata Motors which recently unveiled a golden Nano adorned by several precious stones is hoping the Gold Plus Nano will bolster its image. The Gold Plus Nano is expected to be displayed at major Indian cities and Tata Motors is hoping to use this opportunity to advertise the positive features of the Nano.
The Gold Plus Nano as it is called is a commemorative car designed to celebrate 5,000 years of jewellery designing in India. The car is worth Rs.22 crores and is not for sale. Tata Motors has said it would retain the car with itself.
The Goldplus Nano is indeed a golden opportunity for Tata Motors to improve the image of its small car. The Nano's sales have not been at expected levels. August sales fell by as much as 65 per cent compared to last year. With recent instances of the Nano catching fire increasing the Tata Motors' 'Khushiyon ka chaabi' has suffered huge blows. Some say Tata Motors will display the Gold Plus Nano at several major cities and use the event to bolster its image.
Recent reports about the Nano show Tata Motors is trying to regain the Nano's lost ground. Tata Group chairman Ratan Tata who is a huge supporter of the Nano has dismissed reports of the small car catching fire aas sabotage and has stated every new car will face such incidents before all errors are corrected. Mr Tata has also said the carmaker had failed to market the Nano well and said new strategies would be required. The Gold Plus Nano could be part of this strategy.
Further Mr Tata has also emphasised that the Nano's image suffered due to its price increasing. The Nano was launched as a Rs.1 lakh car and that price tag did not lost for more than a few months. Mr Tata said at least one entry level model should have been priced at the Rs. 1 lakh mark.
Source: oneindia.in
The Gold Plus Nano as it is called is a commemorative car designed to celebrate 5,000 years of jewellery designing in India. The car is worth Rs.22 crores and is not for sale. Tata Motors has said it would retain the car with itself.
The Goldplus Nano is indeed a golden opportunity for Tata Motors to improve the image of its small car. The Nano's sales have not been at expected levels. August sales fell by as much as 65 per cent compared to last year. With recent instances of the Nano catching fire increasing the Tata Motors' 'Khushiyon ka chaabi' has suffered huge blows. Some say Tata Motors will display the Gold Plus Nano at several major cities and use the event to bolster its image.
Recent reports about the Nano show Tata Motors is trying to regain the Nano's lost ground. Tata Group chairman Ratan Tata who is a huge supporter of the Nano has dismissed reports of the small car catching fire aas sabotage and has stated every new car will face such incidents before all errors are corrected. Mr Tata has also said the carmaker had failed to market the Nano well and said new strategies would be required. The Gold Plus Nano could be part of this strategy.
Further Mr Tata has also emphasised that the Nano's image suffered due to its price increasing. The Nano was launched as a Rs.1 lakh car and that price tag did not lost for more than a few months. Mr Tata said at least one entry level model should have been priced at the Rs. 1 lakh mark.
Source: oneindia.in
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