Cars are something that create an emotional response among men. If we compare how men and women understand cars, it is very clear that men like cars as much as women like jewellery. But here is a study that is showing a slight reversal in these trends. According to a recent study by tata motors, the Nano has emerged as a car that is highly preferred by women.
The study has revealed that 10 per cent of Nano buyers in India are women. While the percentage of women among car buyers in India is just two per cent. This is some good news for Tata Motors. Women usually prefer cars that are easy to drive, easy to park and are nimble in traffic. The Tata Nano fits al these requirements perfectly and has evidently impressed women
In another startling revelation, more than 20 per cent of the Nano's buyers in Bangalore are women. So one in every five Nano drivers in Bangalore will be ladies. A Tata Motors representative while speaking about the high percentage of women Nano owners in Bangalore has stated the tech-savvy nature of people in India's silicon city and the need for independent mobility as the reason for high Nano ownership among women.
Another reason is the Nano's low price. The Nano was marketed as a vehicle that two wheeler owners could upgrade to. Several women prefer the affordable yet safe ride of the Nano. The Tata Nano is India's cheapest car and is powered by a 650cc rear mounted engine. Its small size allows easy manoeuvrability and it is fuel efficient too. Ideal for short city drives, the Nano has been appreciated for its interior space too.
Another notable feature that is being appreciated by women is the Nano's ability to climb steep roads effortlessly. The engine is quite peppy and responds to road conditions effortlessly.
Another car that has an image of being preferred by women is the Volkswagen New Beetle. The preference among women for the New Beetle is so high that according to Volkswagen more than half the New Beetle's buyers are women. In an effort to make the Beetle more male friendly, VW has now unveiled a more sporty Beetle at the recently concluded Frankfurt Motor Show.
Source: oneindia.in
The study has revealed that 10 per cent of Nano buyers in India are women. While the percentage of women among car buyers in India is just two per cent. This is some good news for Tata Motors. Women usually prefer cars that are easy to drive, easy to park and are nimble in traffic. The Tata Nano fits al these requirements perfectly and has evidently impressed women
In another startling revelation, more than 20 per cent of the Nano's buyers in Bangalore are women. So one in every five Nano drivers in Bangalore will be ladies. A Tata Motors representative while speaking about the high percentage of women Nano owners in Bangalore has stated the tech-savvy nature of people in India's silicon city and the need for independent mobility as the reason for high Nano ownership among women.
Another reason is the Nano's low price. The Nano was marketed as a vehicle that two wheeler owners could upgrade to. Several women prefer the affordable yet safe ride of the Nano. The Tata Nano is India's cheapest car and is powered by a 650cc rear mounted engine. Its small size allows easy manoeuvrability and it is fuel efficient too. Ideal for short city drives, the Nano has been appreciated for its interior space too.
Another notable feature that is being appreciated by women is the Nano's ability to climb steep roads effortlessly. The engine is quite peppy and responds to road conditions effortlessly.
Another car that has an image of being preferred by women is the Volkswagen New Beetle. The preference among women for the New Beetle is so high that according to Volkswagen more than half the New Beetle's buyers are women. In an effort to make the Beetle more male friendly, VW has now unveiled a more sporty Beetle at the recently concluded Frankfurt Motor Show.
Source: oneindia.in
